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Privacy Policy

Last updated: March 2026

This Privacy Policy explains how Bharat Digital ("FitLife India", "we", "us") collects, uses, stores, and shares personal data when you use our Yoga, Pilates, and Muscles apps, website, and related services. We act as a Data Fiduciary under India's Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Overview

This policy applies to FitLife India users in India and globally. By using our services, you acknowledge that your personal data may be processed as described here.

2. Data We Collect

Account and identity data

Name, email address, and phone number.

Fitness and app usage data

Workout history, fitness preferences, body measurements, AI coaching interactions, and app activity data.

Optional data

Progress photos and location information, if you choose to provide them.

Payment data

Payments are handled by Razorpay (UPI, cards, netbanking). We receive transaction references, status, and limited billing metadata, not full card details.

5. Third-Party Sharing

  • Razorpay: payment processing, settlement, and transaction verification.
  • Cloud infrastructure (Supabase/PostgreSQL): secure storage and service operations.
  • AI providers: anonymized or de-identified inputs for workout/diet recommendations and form analysis.

We require processors to handle data with appropriate contractual and security safeguards.

6. Cross-Border Transfers

Some processors may operate outside India. When cross-border transfers occur, we apply commercially reasonable safeguards and contractual protections, and follow Indian legal requirements for international data transfers.

7. Data Retention

  • Account profile data: retained while your account is active.
  • Workout and fitness history: retained for up to 24 months after inactivity.
  • Payment and invoice records: retained up to 8 years for tax/compliance needs.
  • Support logs: typically retained for 12 months.
  • Optional photos/location: retained until you delete them or request erasure.

We delete or anonymize data when it is no longer required for the stated purposes.

8. Cookie Policy

We use cookies and similar technologies for login/session continuity, performance analytics, language preferences, and security. You can control cookie preferences through browser settings. Disabling required cookies may affect key app functions.

9. Children and Minors

FitLife India is intended for users aged 18 or above. Users under 18 may use the service only with verified parent or lawful guardian consent. If we learn that minor data was collected without required consent, we will take steps to delete or restrict that data.

10. Your Rights

Subject to applicable law, you may request:

  • Access to your personal data
  • Correction of inaccurate or outdated personal data
  • Erasure of personal data
  • Data portability in a structured format, where applicable
  • Withdrawal of consent for specific processing activities

To exercise these rights, contact us at dpo@fitlifeindia.com.

11. Grievance and DPO Contact

Data Processing Officer (DPO): dpo@fitlifeindia.com

Grievance requests are acknowledged within 7 business days and we aim to resolve them within 30 days, unless a longer period is required by law.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect product, legal, or compliance changes. Material updates will be communicated through in-app notice or email.